So you’ve written a book. Congratulations! Whether you have a publisher or you’re self publishing, you’re going to need to promote your book. You might have a tour set up which is great but what about when you’re not touring? How do you reach people who want to read your book?

You might have a Facebook page or maybe a Twitter page but use it for more personal use, if at all. Or maybe you don’t have a Facebook or Twitter page. You’ve heard that you can use Facebook, Twitter and other social networks to help you with your business though don’t really know where to start.

This article will help you begin to break down the basics of starting a Facebook fan page, Twitter account and how to begin thinking of a strategy to start using them to connect with people who want to read what you’ve written and connect with you. If you don’t create a strategy in promoting through online social channels, your meeting with you publisher might sound something like this…

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